The Vital Partner and Catalyst
for the Packaging Value Chain
AM Includes Sessions 1 to 4
8:30am Session 1 - Moderator James D Downham
The Vital Role of Product & Packaging in the Conversion Narrative
Mark Ferrier, CEO, Traffik Group
• The world is changing faster than everyone in the marketing world wants to truly admit. From retailer consolidation, to technologies like Amazon Dash that make them irrelevant. Marketers are struggling to find ways to connect to consumers, and consumers have too much choice and all the control over their content and connection to brands. The world is rapidly moving from a one of brand narratives, past the world of content narratives and now is transforming into the last hope...a Conversion Narrative. A new narrative where the brands need to demonstrably behave differently, and where the product and packaging become the 5th screen of content.
Making Your Products Smart: Winning by Technology
Peter Kallai, President, Canadian Printed Electronics Industry Association
• Consumer brands need a fresh competitive edge to stand out on a crowded store shelf. Intelligent packaging options capable of wireless communication can engage with consumers and provide key product information, tips and advice, to turn shoppers into buyers. We will discuss how intelligence can be added to FMCG products and packaging and offer examples. We will show how you can gain better insights into who is buying your product.
9:30am Session 2 - Moderator Alan Blake
The Affordable Better Food Movement - How Sobeys is reinventing what it means to shop and eat at your local grocery store
Mary Dalimonte, Senior VP of Merchandising and Commercial Programs, Sobeys
• Canadian consumers are continuously evolving. Paradigm shifts in eating, health, shopping and spending behaviours command that grocery retailers become intimately connected to and educated about their customers. Over half of Canada’s adult population is considered overweight, and, Canadian children are expected to live shorter lives than their parents. Food and meal occasions are aligning to busier lifestyles, increasingly sophisticated palates and the need for immediate satisfaction. At Sobeys we recognize that Canadians need our help to eat better, feel better and do better. As we reinvent the traditional grocery store, “Our Kitchen” serves up better, healthier, tastier, ready-to-eat and ready-to-heat meals. In a $65 billion dollar food service industry, the “grocerant” concept will continue to challenge traditional “eating-out” and redefine what it means to shop and eat at your local grocery store.
• The Best Product for the Right Application
Christine Cassidy, Recycling Manager, Dart Container
I. Introduction: Brief history of Dart.
- How we started in manufacturing
- What products do we produce
- Who do we sell to
II. What influences our decisions to make certain packages
- Customer Demands
- Environmental – bans
• The Lifecycle of a GoCube,
Megan Moore, New Product Sales Manager, Placon
• Overview: Anatomy of a GoCube container
• Origin Story
- Recycling process
- Extruded into sheet
- Formed into a Container
• Go-Cube in action – superior packaging by design
• The "After-life" – Designed to be recycled
• "Reincarnated" – other Placon Products made from PC materials
• Conclusion: Post-Consumer PET – superior and responsible material for cold foods
10:45 am Break, PACKEX Walkabout & Visit PAC Booth
11:00 Session 3 - Moderator James D Downham
The Power of Store Brand
• Sandra Farwell, Vice President, Brand Management & Product Design, Walmart Canada
Sandra will share the Walmart Strategy as it pertains to Private Brands. Other highlights include, Innovation in Private brands and Packaging, the “Great Value” Private Brand Packaging Evolution, the “Our Finest” brand and packaging story and the Walmart Global leverage in obtaining and sharing Private Brands.
Luncheon Show (11:45am) - Interactive PAC Student Competition
12:00pm Session 4 - Moderator James D Downham
Imagining the Next Walmart Eco Brand
• Durham, George Brown, Humber, Mohawk, OCAD, Seneca
- Expert panelists provide feedback
- Winners selected by audience
- Walmart provides Students and Schools Financial Awards
PM Includes session 4 to 7
1:15pm Session 5 - Moderator James D Downham
Technology Driving Design Innovation
Affinnova, a Nielsen company, Jim Harmon, Vice President, Innovation Practice Design Specialist
• Reframing the way people think about design; how you should evaluate it and reinforce its critical importance.
• Featuring a Case Study from the redesign of Sprite Zero
2:15pm Session 6 - Moderator Alan Blake
Waste Warriors - Food and Packaging Waste
Wegmans, Jason Wadsworth, Sustainability Manager and Food Waste Reduction Alliance Co-Chair
• Food waste is a growing concern in the US and reports point to nearly 40% wasted before it even has a chance to get to the fork. Efforts are underway nationally and locally to address this massive issue, but the war can only be won through collaboration and education about the issue, the drivers and innovative solutions. Jason will discuss the work of the Food Waste Reduction Alliance, a US national effort led by three leading trade associations, The Food Marketing Institute, Grocery Manufacturers Association and The National Restaurant Association. Jason will also discuss some of the things Wegmans Food Markets does to combat food waste in their organization.
How to Profit from Reducing Food Waste
Martin Gooch, Chief Executive Officer
Food and related waste costs the grocery industry billions of dollars annually. For grocers it can be their second highest cost after part-time labour; yet food and associated waste fail to attract the attention that it deserves. Often this is because waste is not accurately measured or accounted for objectively. This leads to assumptions or competing agendas being the basis of management decisions, rather than fact.
Martin will discuss work completed by Value Chain Management International that will illustrate the financial opportunities which businesses operating in the food industry are capturing by reducing food and associated waste. Martin will also describe Canadian initiatives designed to address food waste and methods that any sized business can use to improve its profitability and environmental impact.
3:15pm Break, PACKEX Walkabout & Visit PAC Booth
3:30pm Session 7 - Moderator Rachel Morier
Increase Profit by Designing Waste Out
• Rethinking Design - Winners Circle
- Driving environmental and business impact through packaging design
Scott Thornton, Managing Director, Tetra Pak Canada
Driving environmental performance is a fundamental requirement for any responsible company nowadays. However, what many have yet to realize is that it also helps add and create business value and strengthen a company’s competitiveness. Learn how Tetra Pak embraces environmental innovation as a key strategic priority to drive business growth.
- Paul Yang, Single Serve Sustainability, Mother Parker’s Tea & Coffee
- Len Giglio, Vice President Marketing, Tempo Plastic’s
- Claudio Gemmiti, Senior VP Innovation & Strategic Growth, Club Coffee LP
III. End of Life Issues
- How will package be used and by whom
- What areas will they be able to recycle/compost the package
- How bans affect decisions
IV. Future trends
- Compostable packaging
- Recycled Content packaging
click image to view bio
Early bird rate (by June 5):
Full day: $99.00 plus HST
Half day (AM or PM): $49.00 plus HST
After June 5:
Full day: $199.00 plus HST
Half day (AM or PM): $99.00 plus HST
*Register 3 or more and receive a 10% discount.
*Includes lunch, access to the PAC student design competition and PACK EX Trade Show
Early bird rate (by June 5):
Full day: $199.00 plus HST
Half day (AM or PM): $99.00 plus HST
After June 5:
Full day: $299.00 plus HST
Half day (AM or PM): $149.00 plus HST
Wednesday, June 17, 2015
PACK EX Toronto has arranged a block of rooms at
various hotels near the show. To ensure you get a
room, we recommend that you book early.
Toronto Congress Centre has over 6000 free parking spaces onsite.
South Entrance (650 Dixon Road)
From Hwy 401 - exit Dixon Rd W, turn into The Toronto Congress Centre
From Hwy 427 north - exit at Dixon Rd E, follow until left turn into The Toronto Congress Centre
From Hwy 427 south - exit Hwy 409 E, follow until Martin Grove Rd exit, travel south on Martin Grove Rd, turn right on Dixon Rd, turn right into The Toronto Congress Centre
From Hwy 407 - exit Hwy 27 S, follow until Dixon Rd E, turn left into The Toronto Congress Centre
From the Gardiner Expressway –-exit Hwy 427 N, follow to Dixon Rd E, turn left into The Toronto Congress Centre
North Entrance (1020 Martin Grove Road)
From Hwy 401 E - exit Hwy 409 W, follow until Martin Grove Rd exit, travel south on Martin Grove Rd, turn right into The Toronto Congress Centre
From Hwy 401 W - exit Hwy 427 N, exit Hwy 409 E, follow until Martin Grove Rd S exit, travel south on Martin Grove Rd, turn right into The Toronto Congress Centre
From Hwy 427 north - exit Hwy 409 E, follow until Martin Grove Rd S exit, travel south on Martin Grove Rd, turn right into The Toronto Congress Centre
From Hwy 427 south - exit Hwy 409 W, follow until Martin Grove Rd exit, travel south on Martin Grove Rd, turn right into The Toronto Congress Centre
From Hwy 407 - exit Hwy 27 S, follow until Belfield Rd and turn left, right onto Martin Grove Rd, turn right into The Toronto Congress Centre
From the Gardiner Expressway - exit Hwy 427 N, exit Hwy 409 E, follow until Martin Grove Rd S exit, travel south on Martin Grove Rd, turn right into The Toronto Congress Centre
By public transportation
TTC* (*NEWLY UPDATED)
The Toronto Congress Centre is directly accessible by TTC.
From the Lawrence West Subway Station - Transfer onto the #52A or #52B bus heading west (Monday - Friday), or onto the #52A or #52D bus heading west (Saturday/Sunday/Holidays) and take to City View Drive stop. We are located on the right.
From the Kipling Subway Station - Transfer onto the Martin Grove #46 bus heading north and take to Dixon Road stop, then walk a few minutes west along Dixon Road to City View Drive. We are located on the right.
For further information visit www.ttc.ca.
GO provides bus service to The Toronto Congress Centre via the Brampton bus service. Please call 1 888 GET ON GO for information or visit www.gotransit.com for schedules.
From Toronto Pearson International Airport
Take Airport Road eastbound for approximately 3 miles; turn onto Dixon Road. Continue eastbound past Hwy 27 until the first set of traffic lights. Turn left into The Toronto Congress Centre. www.gtaa.com
Toronto Congress Centre, South Building
650 Dixon Road
Toronto, Ontario M9W 1J1