Friday, April 20, 2018
9am - 10am EST
8am - 9am CST


Monday, April 23, 2018
4pm - 5pm EST
3pm - 4pm CST

Price: Free for all registrants

Join PAC for the fourth installment of our 'Power of Packaging' webinar series with industry experts - Laura Studwell, Packaging Industry Marketing Manager for Omron and Leonardo Giglio, Vice President of Marketing for Tempo Plastics Limited.

Our packaging experts will present on how companies throughout the world have embraced customization in an attempt to provide unique value to their customers. New technologies and flexible work processes permit companies to customize products for individual customers in high volumes and at a relatively low cost.

The team will address the most predominant customer, retailer and business trends driving customization and provide practical examples of companies that have had mainstream success in providing unique products to the market. With any success comes an understanding of what kind of customization customers will value. The team will dive into the four distinct approaches to customization: collaborative, adaptive, cosmetic and transparent - and help you identify which approach serves your set of customers.

Any company making the transition from the mass-market mind-set to a customized approach, developing new programs and procedures to meet every customers request can be a surefire way to add unnecessary cost and complexity to operations. The team will cover techniques for controlling manufacturing costs and as well as recommend coordinated changes across major business functions to find success in customization endeavors.
Laura Studwell
Industry Marketing Manager
Omron Automation & Safety
Leonardo Giglio
Vice President of Marketing
Tempo Plastics Limited

Join over 2,400 North American members that benefit from the vast networking opportunities through PAC's wide range of competitions, educational activities and events. PAC, Packaging Consortium is a not-for-profit corporation serving as a vital partner and catalyst for the packaging value chain for over 65 years. 
Join the PAC and learn more.

Display your company logo
on the PAC website or any PAC communication
and take advantage of promoting to thousands.

Contact Lisa Abraham for details.

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